Latest Blog Posts

Building AI-Powered Tools with Optimizely Opal - A Step-by-Step Guide
January 26, 2026
Learn how to build and integrate custom tools with Optimizely Opal using the Opal Tools SDK. This tutorial walks through creating tools, handling authorization, and leveraging AI reasoning.

2025 Wrapped: Optimizely's Year of AI Acceleration and Opal Momentum
December 29, 2025
A look back at Optimizely's most transformative year yet, with Opal at the center - and what's coming next in 2026.

Going Headless - 3 Ways to Store Custom Data in Optimizely Graph
November 3, 2025
Three different approaches to storing custom data in Optimizely Graph.

Going Headless - Making the Right Architectural Choices
October 17, 2025
A high-level overview of the architectural decisions made for the new website built with a headless architecture.

Going Headless - On-Page Editing with Optimizely Graph and Next.js
September 10, 2025
How to enable on-page editing in your own solution using Next.js.

Common Pitfalls with Search in Optimizely Graph - and How to Avoid Them
June 18, 2025
Common pitfalls developers encounter when working with search in Optimizely Graph and how to avoid them.

Going Headless - Optimizely Graph vs Content Delivery API
June 2, 2025
Comparison of Optimizely Graph vs Content Delivery API for headless CMS delivery.